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Archive

Jul
28th
Wed
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Seeing Pixels: iPhone 4 FaceTime Screenshots

In the days following the iPhone 4 announcement (and again once the phone was in people’s hands) I was pointed to what seemed like multiple articles and blog posts assessing Apple’s claim that the human eye could not distinguish pixels on its Retina display (including one that used macro photography for its analysis).

Imagine my surprise when I visited an Apple retail store and found that I could clearly see blocky pixelation artifacts on iPhone 4 where I’d never been able to on any previous model of iPhone.

No, not on the hardware itself.

On the wall graphics.

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Jun
8th
Tue
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The thing about Apple marketing

“That’s the thing about Apple marketing. They don’t talk about how many gigabytes of memory or how many CPU cycles or how many apps (much). They aim for your heart, and show you how technology can make your life better during its most important moments.”

Gina Trapani, via Daring Fireball

While I also think the new FaceTime video on apple.com is well-done and emotionally affecting, I’m going to call hogwash on the assertion that Apple marketing aims for the heart.

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