Oh is THAT right.

Trailer #3.

Clearly a lot of work went into developing the iMovie trailer templates, from the title animations to the shot suggestions to the original scores recored with the London Symphony Orchestra. And I’ll grant that I don’t have a better idea about how to motivate people to edit and share their home movies. 

But if you’re going to use standard home movie footage, these trailers are kind of wildly discordant. Even the examples Apple cut together for the template chooser aren’t especially successful (running the gamut from cheesy to non sequitur).

But for a group of imaginative children ready to “make a movie”, these are kind of @#$%ing brilliant.

This was one of the funnest days I recall having as a dad. (Trailer 1 | Trailer 2)